Wednesday, July 4, 2012

iLSM and Branding

A lot seems to be happening at Royal Mail postmark wise. The intelligent Letter Sorting Machines (iLSMs) have now got a new version of ink jet cancel and a new format cancel is being wheeled out over the Integrated Mail Processors (IMPs). Examples of both have arrived on my doorstep.

This is an example from iLSM 1 at Glasgow and is very similar in format to the IMP cancel. The number of bars depends on the size of the envelope in the same way as the previously reported iLSM cancels.

A number of private companies such as UK Mail and TNT have downstream access to the Royal Mail system and get a massive reduction in the price of last mile delivery (ie to the doorstep). Royal Mail now feel that it is important to stress who is actually delivering the mail to the customer and has come up with adding their cruciform logo and "Delivered by" to the mail. The prospect has the bigger companies worried.

An example of this new format cancel from Bath IMP3 is shown above. Similar markings will be appearing on PPI and meter paid items.

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